Weaver Leather partnered with soona to overcome a critical bottleneck in their content production. By leveraging soona’s remote shoot capabilities and live collaboration features, they transformed months of backlogged photography into weeks of streamlined content creation.
Weaver Leather is a leading US manufacturer founded in 1973. It has eight divisions specializing in high-quality leather and nylon goods for the equine, livestock, and pet markets, as well as supplying products for leather crafting, arborists, and tool gear.
Outdoor & Receration
August 2024
Weaver Leather had grown exponentially since 2020, but their content creation hadn’t scaled with them. With a single in-house photographer covering all eight product divisions—from equine tack to livestock supplies—the company faced a severe bottleneck.
“The workload is just so much," explains Valerie McAfee, Digital Marketing Specialist at Weaver Leather. "He (Weaver’s in-house photographer) does all of our in-studio shots, but we also send him to all of our physical locations to get pictures with livestock, to get pictures with horses. With the demand, he just couldn't keep up."
The result? New products would get only a single main shot for their website—no Amazon listings, no detailed angles, no comprehensive product galleries that today’s customers expect.
“The workload is just so much," explains Valerie McAfee, Digital Marketing Specialist at Weaver Leather. "He (Weaver’s in-house photographer) does all of our in-studio shots, but we also send him to all of our physical locations to get pictures with livestock, to get pictures with horses. With the demand, he just couldn't keep up."
The live collaboration feature proved invaluable for their specialized products. When soona photographers needed guidance on proper product setup, Weaver’s 40-year veteran photographer could jump in the platform and provide real-time direction: “This is how we do it in our studio—it might help if you use this.”
soona executed 80 products per week, increasing Weaver Leather’s content production by 1,500%.
Weaver also worked with soona to create detailed style guides for each division, ensuring consistent imagery across their entire product catalog. These guides became templates for future product launches, streamlining both internal processes and external shoots. soona’s technology allowed Weaver Leather to easily make selects and get retouched final assets quickly.
Beyond photography, soona worked with Weaver Leather to create a custom integration with their Salsify platform. When images were uploaded, they automatically populated across Amazon parent and child SKUs for different sizes and lengths—eliminating hours of manual work for both teams.
“The workload is just so much," explains Valerie McAfee, Digital Marketing Specialist at Weaver Leather. "He (Weaver’s in-house photographer) does all of our in-studio shots, but we also send him to all of our physical locations to get pictures with livestock, to get pictures with horses. With the demand, he just couldn't keep up."
Volume Scale: Instead of single product shots, Weaver Leather now captures 4-5 images per product, enabling comprehensive Amazon listings and detailed Shopify galleries.
Time Savings: What would have taken months to accomplish in-house was completed in weeks through soona’s streamlined process.
Team Efficiency: The custom integration eliminated manual upload work, while live shoot monitoring reduced revision cycles.
Quality Consistency: Style guides ensure uniform imagery across all eight product divisions, from equine tack to livestock supplies.
“The workload is just so much," explains Valerie McAfee, Digital Marketing Specialist at Weaver Leather. "He (Weaver’s in-house photographer) does all of our in-studio shots, but we also send him to all of our physical locations to get pictures with livestock, to get pictures with horses. With the demand, he just couldn't keep up."
Beyond photography, soona worked with Weaver Leather to create a custom integration with their Salsify platform. When images were uploaded, they automatically populated across Amazon parent and child SKUs for different sizes and lengths—eliminating hours of manual work for both teams.
“The workload is just so much," explains Valerie McAfee, Digital Marketing Specialist at Weaver Leather. "He (Weaver’s in-house photographer) does all of our in-studio shots, but we also send him to all of our physical locations to get pictures with livestock, to get pictures with horses. With the demand, he just couldn't keep up."
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